INTRODUCTION

EXP Gained was born from the idea that life is an adventure. EXP is an abbreviation for the word 'experience', inspired by video games where characters level up as they gain more experience along their adventures. Small daily grind tasks to grand spontaneous adventures are all experiences that continuously shape us throughout our lifetime. Kli, the artist behind the work, created this brand based on experiences stemming from her own interests which includes video games, Japanese animation, traveling, and the great outdoors.  She hopes her designs spark creativity, invoke a little more wonder, and remind everyone of how far they've levelled up with their own experiences gained.